Victoria and David Beckham attended the wedding of footballer Sergio Ramos and Pilar Rubio in Seville, Spain this weekend. VB’s wedding guest outfit sounds like a bold rule-breaking choice, as she wore a white midi dress with a pair of neon shoes. White is traditionally considered a no-no for guests, however Victoria shows how you can wear it in a respectful way—as long as you opt for a silhouette and fabric that isn’t too bridal and wear a print, this colour is a viable option for guests.
Victoria wore a knot-print sleeved dress with a scarf detail at the neckline from her upcoming autumn winter 2019 collection. This knot motif was a key theme for her next collection, as everything from jumpers to blouses feature this nautical detail. Victoria paired her maritime dress with a pair of bright pink neon pumps, which she has been wearing non-stop this summer. The stilettos from her own label are available in both a neon green and pink, and she’s worn them to every event in her calendar from a football match at Old Trafford to a night with the Duchess of Cambridge.
Keep scrolling to see VB’s wedding guest outfit, and the other times she has worn neon shoes.
Rather than a wealth of great options for consumers, this explosion — which experts say has only just begun — has really only created more confusion around what CBD does, if anything, and whether or not it really belongs in every single thing we consume or put on our skin.
“You invest in founders, you invest in their vision,” Gavigan tells me over coffee with Assaf in Los Angeles, where Prima is based. “Their excitement for us and our vision and belief in the science, coupled with our brand-building expertise that we have, and then the consumer demand [for CBD] — all that triangulates into a lot of great possibility.”
It did take some convincing, though. “It really required us decoupling marijuana from hemp, because these investors, they didn’t know they could even legally invest in such a thing,” explains Assaf.
Like The Honest Company, Prima purports to only use “clean, safe, nontoxic” ingredients. Everything is claimed to be gluten-free, cruelty-free, vegan, clinically and dermatologically tested and doctor-formulated. And in the interest of transparency — and also perhaps to reassure those who now associate The Honest Company with false ingredient claims — Prima has made third-party test results for all of its products available to the public. There’s even a QR code on the packaging that leads smartphone users to a batch report. “What we say on the label is really what’s inside,” assures Gavigan.
“We feel the responsibility to set new standards for the industry because there’s no regulatory body yet overseeing the safety, the potency, the purity of these products; you’re finding that when products are being taken off the shelf for third-party testing, they aren’t what they say they are,” adds Assaf. “Everything we’ve done is to be that trusted source.” Prima is also registered as a Public Benefit Corporation, which formally institutionalizes the brand’s commitment to drive social and environmental impact in addition to profit, and has pending B-Corp status.
Prima products use broad-spectrum hemp extract — meaning it contains CBD along with all other cannabinoids found in the cannabis plant, except for THC — and a lot of the founders’ time and resources have been spent locating the best sources of hemp (they landed on a farm in Oregon) and delivery methods and quantities so that customers really feel the benefits. Assaf says that, with CBD at large, the factor that brands aren’t taking into consideration enough, and that consumers are largely misinformed about, is bioavailability — or the proportion of the substance that is actually absorbed into the bloodstream, and thus able to have an effect. According to her, with most CBD tinctures — one of the most common delivery methods for the ingredient — we can only absorb around 10% of the cannabinoids present, maximum.
“The efficacy depends on the surrounding ingredients and the carrier ingredient,” explains Assaf. “If you’re putting a carrier extract in oil and you’re charging all this money for it and [the customer is] only absorbing 10%, max, of the CBD, you’re not going to feel anything and you’re going to give up. That’s a huge risk for us. Because of the lack of innovation and sophistication, a lot of people aren’t absorbing what they think they are.”
But that does not answer the larger question of: Say it is in a bioavailable format with synergistic ingredients, what does that CBD in general, and specifically in supplements and topicals like those Prima is selling, actually do? The answer is…complex.
Fundamentally, the founders of Prima believe — and there is research that shows — that the body already has an endocannabinoid system that, for many of us, is depleted; and that ingesting or applying cannabinoids can return the body to something of a state of equilibrium — and that could apply to everything from your skin to your stress or pain level. (For more background, I’d recommend this New York Times Magazine article and this perhaps more digestible Bustle article.)
Specifically, they’re focusing on three categories: beauty, body and supplementation. To begin with, supplementation includes The Daily, a vegan softgel blend they see as a modern answer to the multivitamin. It is meant to be taken every day. It’s $45 for a 30-day supply. “I like taking it every day because I feel like it takes my edges off; it focuses me, it calms me, it brings me to a greater state of balance,” says Gavigan. Adds Assaf, “We believe that, with cannabinoids, the benefits are cumulative so we believe it is beneficial to take it every day.” In addition to helping with stress, pain and anxiety, the founders believe it can also boost the immune system when taken regularly.
“It was an opportunity for us to create what we think is the best facial oil in the market and then add cannabinoids to drive the efficacy,” says Gavigan.
Skin care is the area in which, at least for me, CBD is most confusing. The therapeutic claims brands put on their labels are often purposefully vague, in part because making specific ones could still violate FDA regulations. The issues Gavigan would recommend Prima’s products to treat are redness, irritation and dehydration.
“Skin issues are a function of the balance of the skin and so the underlying root cause is an imbalance at the cellular level; the CBD is coming in and balancing at the cellular level,” he explains. “If you balance the cells then the body can go in to heal and detoxify and really do its functions.”
“We want to open up the market; we want to reach the audience that doesn’t feel like cannabinoids are for them yet,” explains Gavigan. “So much of that is the normalization of product on shelves next to other brands they know and love and what that does from a validation and credibility perspective.”
He says he’s gotten inbound requests from retailers, and is in talks with them. As it expands, he and Assaf see Prima as sitting at the intersection of beauty, wellness and healthcare. “We’re taking this small misunderstood hemp category and move it into the health section — that’s what it is, combining beauty with the efficacy of health care and the allure of wellness,” says Assaf.
Promotional duties for films often require actresses to have multiple outfit changes in a day as they dart from premieres to photocalls to interviews. Jennifer Lawrence is currently doing the press rounds for her new release Dark Phoenix, and yesterday she wore three outfits which can only be described as phenomenal. Jennifer Lawrence often makes sexy choices for the red carpet, leaning on slinky silhouettes and plunging necklines. To the premiere last night she wore a black sleeved Dior gown with a full skirt, belt at the waist and wide sleeves, but the demure dress was spiced up with an open neckline down to her belly button. For the after party she wore a champagne-coloured sequin slip dress with an open back and 90s spaghetti straps so thin they look like floss. But the outfit that really got our attention was her white cropped T-shirt that she wore with a chilly-red leather midi skirt with a slight pleat. She paired it with a number of chain necklaces, her trusty circular Ray-Bans and a pair of ankle strap leather black sandals.
“Growing up, we’d joke that we’d wait nine months to spend three months of summer living the good life — time we’d spend boating, sailing and fishing — on Martha’s Vineyard with our family and friends,” says Shep of the Vineyard Vines ideology origins. This pursuit of happiness eventually led the brothers to quit their banking jobs in 1998 to sell neckties out of their Jeep instead. Before long, this summertime mentality became their full-time one, and they’ve never looked back.
“That ethos stuck with Vineyard Vines throughout the years and ‘every day should feel this good’ became our brand motto, our mantra, our way of life,” explains Ian. “That’s how we live our lives and that’s how we’ve built Vineyard Vines.”
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Why do some people have such a knee jerk reaction to preppy styles? There are a few reasons that go beyond personal preference. The first is the notion that “preppy” brands, ones that typically rely on bold colors and whimsical patterns, are neither chic nor sophisticated, and therefore should not be associated with the fashion world. This has been an ongoing debate for years (just look at this heated take and rebuttal). Beyond its affiliation with the one percent, the oversaturation of preppy style in the early- to mid- 2000s also lingers as a not-so-distant memory. This period of time still triggers unsettling, Tommy Girl-scented visions of ribbon belts, clashing patterns and layered Polo shirts (all with the collars popped, of course). The assumption that prep directly correlates to a garish way of dress — one that pairs loud bow-ties with a seersucker suit, a madras shirt and an equally obnoxious bro — remains a very real, frat-tastic stereotype today.
“For us, we like New England style, so we prefer those classics that are functional for going from to work to sailing to a family cookout,” adds Patrick. His and Vickers’s practical, yet photogenic eye for style is exactly why they’ve amassed over a million followers and launched a booming business selling these traditional wardrobe staples.
Patrick’s version of prep is close to the definition as a style that goes back to upper-class leisure activities (like tennis, sailing and squash) and private university-preparatory boarding schools across the Northeast and New England. And in case you missed Fashionista’s trend report, the prepster look is making a comeback this year. “Preppy today doesn’t necessarily have to be Brooks Brothers,” says MaryKate Boylan, fashion market editor at Town & Country. “The Celine Fall 2019 woman is the ultimate Upper East Side lady, but it’s cool because it’s Hedi Slimane.” But it doesn’t stop there, and goes beyond Ralph Lauren: “Thom Browne has made classic, preppy dressing cool by giving it a twist of shrunken fits and plays on proportion or unexpected prints and patterns,” adds Boylan, and “Loewe has its own version of the Patagonia fleece.”
Even when it isn’t splashed across the runways, preppy dress doesn’t disappear like a passing fad. That’s because its heart and soul is rooted in classic, iconic styles. Items like double-breasted blazers, chinos, tweed, loafers, polo shirts and trench coats will always be around, and “most people have some of these elements in their closet whether they consider their style preppy or not,” says Boylan. “Just look at the way John and Jackie Kennedy dressed, or many royals from the last eighty years. You could wear many of those outfits today.”
Carly Heitlinger, the popular blogger more commonly known as Carly The Prepster, echoes Boylan’s sentiments. “Almost everything I used to post about is still in style because it is a timeless look,” she says. “I love that sweaters I got in college are still [ones] I reach for today.”
Despite its timeless nature, being a “prep” still isn’t the coolest thing to be defined as, even after stripping away the stigma surrounding it. “You don’t see Bella, Gigi and Kylie wearing shift dresses with Jack Rogers [sandals] and a sweater around their neck,” Boylan explains. “You see them wearing these hip, young Instagram brands you haven’t heard of before and major fashion designers. They’re showing skin, wearing athleisure and never repeating an outfit.”
Preppy may not be “cool,” but that’s the thing some people don’t get about lifestyle-centric brands: it doesn’t matter to them. According to Shep and Ian, Vineyard Vines avoids chasing trends altogether and instead focuses on creating great products. “We’ve never considered ourselves a fashion brand,” they say. “What we’ve been doing is contemporizing preppy with not only fit, but also by fabrication. We take performance fabrics — stretch, polyester, wicking — and put them into classic styles, so you’re able to look preppy, but also relevant in today’s world.”
One lucrative way to do this is through partnerships that drum up hype and offer customers new ways to engage. “Fans of most brands go crazy when there are capsules at places like Target or H&M and they can get coveted pieces for a fraction of the cost,” explains Boylan of the fanfare surrounding these launches. “It just goes to show that these brands have an extremely loyal fan base as well as an admiring customer who maybe can’t afford the real thing, but can shell out $20 to $50 for something.”
Capsule collections are also designed with the hope to get products in front of the eyes — and hopefully into the hands — of new clientele. “Our partnership with Target provides a powerful opportunity to expand our reach and spread our message of ‘every day should feel this good’ far and wide,” explains Shep and Ian. With over 300 items, most of which are priced under $35, everything was designed “for creating the ultimate summer gathering with friends and family.” Vineyard Vines’s goal is to show people that they can make something as simple as a weeknight dinner feel like the good life, whether that’s through decorating with an island-inspired table runner, wearing a red, white and blue romper, or using a nautical serving tray.
Of course, it’s okay if not everyone shopping at Target wants to bring the happy pink whale logo home with them. But even if you’re in the anti-whale contingent, you can still recognize that it brings other people happiness. At the end of the day, everyone is looking for something to make them smile — which is exactly why feel-good brands like Vineyard Vines are here to stick around well beyond next summer, and are able to see consistent success in a largely trend-driven market.
Marghi Lo specialises in clothing, shoes, apparel and accessories. Marghi Lo appeals to shoppers who want to browse and grab an outfit without having to step foot outside the door. Products are brand new, delivered in original packaging, including hang-tags, labels and barcodes. Stocks are genuine & legit, originally introduced into the European market by the authorized distributor of the respective brands.
Why l liked Marghi Lo
l liked the conservative style and the good quality of its fabrics. Marghi Lo collections are mostly with earth like colours and for people with a modest dressing style.
Modest fashion is a new trend in clothing and in the fashion industry. Another fashion blog has a whole big article about modest fashion and the modest fashion designers from UK. Many of the outfits they have are for every day life, but l think that the prices are far high for me and l cannot pay 300 dollars or 300 euros, if you are in Europe for a modest outfit of a no name fashion designer.
So the two things l have done are:
To search on the internet for fashion outlets
To find fashion brands that are not in the high end in prices but they are in quality
As soon as it may concern, who wants her fancy, expensive clothes to wear out after a month? It happened to me several times, and believe me it was an awful feeling. l think every woman had passed the same situation to buy something really expensive and till she wear it for the first time it was for the recycle department.
Not to mention the tears and the alternative cost you have to pay to buy something similar and to renew your guard robe. Modest fashion for modest people that l liked in BrandsVice.
BrandsVice is a stock outlet that offers more than 50% discounts in every season of the year and that is why l use it for my casual shopping experience. l think that every woman deserves to shop high end brand at least once in her life, even if she is not in the high end income category.
The problem is that every clothe or apparel is unique and you have to be a little hasty to buy it. So if you find something that you like, you need to buy it right away, because as every stock outlet on the internet, they have only stock pieces and only limited sizes and styles.
Gisele Bündchen Can’t Stop Wearing These Retro Jeans
We cannot hide that we’re obsessed with ’70s-inspired style. There’s a reason this decade is far higher than all the others in terms of its sartorial staying power, and it has a lot to do with bohemian-inflected styles like luxurious suede and neutral earth tones. What does this mean in terms of Denim? That retro jeans are making their comeback, making the ’70s more famous than ever. And Gisele Bündchen prefers them too when it comes to styling them.
Denim style jeans
For a long time, we were certain that the wide-legged Denim would never again see the light of the day. But lately we’ve been seeing a handful of celebrities in bell-bottom jeans that made us reconsider the Denim style jeans.
So whether you’re emotionally attached to your skinny jeans or have thought that the flare style never left, prepare to get on board with the retro revival. The key to making the ’70s style feel current? A high-waisted fit and a great heel. Wearing heels with full-length flare jeans is particularly essential, as the added height will balance out the jeans’ volume. If you’re still feeling flats, opt for a pair of cropped flare jeans instead.
Think you’re ready to try out the trend, or maybe you need a little more motivation to be convinced? Let the following outfits get you inspired, and then shop our favourite flare jeans to get you started.
The Beauty Products Chrissy Teigen Can’t Travel Without
Patrick Ta, the famous makeup artist, shares his beauty tips for travelling.
Having a massive Instagram feed and Likes, especially including celebrity clients like Chrissy Teigen, Jennifer Lopez, Blake Lively, Gigi Hadid, the Kardashian-Jenner clan, and more — the 27-year-old artist has perfected the art of makeup, no matter where you are travelling. Patric Ta, also represents La Mer!
“Never board on a plane without…“
Chrissy Teigen, confesses!
“It is a fact that Chrissy adores traveling with Crème de la Mer and La Mer Lip Balm. It really nourishes and hydrates the skin, so everything feels nice and moisturized till you land,” says, Ta.
Chrissy Teigen’s life has changed, and she is more glorious than ever before.
Since Miles was born, the mother of two is centered around her family’s energy. Celebrity main street appearances are fewer. Those extraordinary glitz days are near non-existent. What’s more, treks to the market are the features of her everyday.
“I’m doing my cosmetics myself,” Chrissy told E! News at the dispatch of her new accumulation with Becca Cosmetics.
Chrissy’s goal, since she is a mom and model, is to make every woman glow in all places with a radiance that is true to them. No matter the age, style, face shape or skin type, with BECCA, you glow and make every day better than the previous.
As she should, since she’s exchanged her city way of life, for a calm Malibu home. She nestles with John Legend, Luna and Miles on the shoreline. However, she did not abandon her marvelous way of life as a model and celebrity… completely.
Summer lip shades, with the Bronze shining Palette and sparkling Body Oil associate her life as a mother with her love for magnificence.
The motivation was born from simply having such a thankfulness for the shoreline. The characteristic, excellent shine is something that one can put together easily to a delightful lip sparkle and a body oil
Having successfully collaborated with the Gigi Hadid model, a partnership that eventually will not continue, Tommy Hilfiger finds… “the Replaceable”!
The well-known American brand announces a new collaboration with one of our favourite icon styles! It is not yet known whether this collection will be accompanied by a fashion show, as was the case with the Gigi Hadid collection for the brand.
Zendaya, therefore, is the new face and designer of the brand for the women’s series. Beyond the fact that she will start in the Spring 2019 brand campaign, Zendaya will design her own capsule collection, which will be named Tommy x Zendaya.
“I love working with people who are passionate about making their dreams come true and inspire the next generation to do the same,” said Tommy Hilfiger about his new collaboration with the star.
He went on saying, “Zendaya has become a world idol, using fashion to make bold “statements”, always remaining faithful to herself. Our collection will reflect its eclectic style with the Americana spirit of our brand. ”
“Fashion is a lot more than simply wearing clothes. It’s a way to celebrate your personal expression and individuality, which is extremely dynamic. That’s why I’m proud to work with Tommy Hilfiger, “said Zendaya.
However, judging by her style, we imagine the collection will be very cool and stylish!
Jo Jo hit fame at the age of 13 with her hit single Leave “Get Out” – making her the youngest solo artist to ever have a number-one single in the USA.
After that she continued the classic path, releasing another youth catchy single “Too Little Too Late“, in 2006.
But after that– silence.
In spite of her songs which continued to sell well, suddenly, at the age of 15, Jo Jo disappeared.
Her followers didn’t have a clue why this happened – she was said to be on track to become a Miley Cyrus, or at least an Iggy Azalea – but instead of that… the young singer disappeared.
After an absent of 10 years, Jo Jo is back and the cause of her absence has been revealed: she was stuck in a record deal for seven years.
Seven years ago…
She confided that she got into a contract as a legitimate child when she was 12 years old. She thinks that nobody should be held to a contract for so many years especially at the age of 12.
Jo Jo, being now 27, had signed an album contract with Blackground records and produced two well-known albums with them.
But when it came to release her 3rd album, their relationships had disintegrated and although she submitted multiple albums’ worth of material, none were taken further.
Now, the singer has signed with Atlantic Records, and is ready to release her 3rd album later this year. She is happy that people take her as a woman and not as the 15-year-old youngster, most people remember her as.
Jo Jo, Body Positive
She sometimes feels sexual, sometimes gross, sometimes cool…
She says that her curves can’t be hidden but she is grown-up now and feels more comfortable with who she is.
Her legal battle has not yet finished and she is not completely free of her contract…
Since then, however, Jo Jo has learned, through the hard way, that her worth is so much more than any number put on the scale — and that there’s no point in trying to fit to anyone else’s definition of perfect.
Perms Are Coming Back—but They’re Getting a Modern Makeover
If you were born before the 80s, you most likely remember that women in that decade worshipped the volume and the intense hair curls. Having been born in 1988, I personally can not identify with this trend and my only “experience” is laughter and light mockery to my mum when I see her photos of that time.
But let’s probably get her “revenge”, since the perm returns dynamically in the year 2017, but -thank god- with a twist.
New decade, new look
In the unlikely case that you do not know what the perm is, let’s say that it’s the chemical / thermal treatment of the hair to create permanent curls. Julia Roberts, Kylie Minogue, Sarah Jessica Parker and every other 80’s who respected herself had made perm, while ALL of the other girls wanted to dare it too.
With the advent of the 90’s, the trend was left behind, but now it is beginning to emerge again slowly. Do not be horrified, however, this year’s trend is much lower and the curls reminiscent of beach waves rather than tight “rings”.
Think Victoria’s Secret models with slightly more intense ripples – a look that you can achieve temporarily at home with the help of a curling iron and a pretty sea salt spray.
We will not lie, if the perm of 2017 means that we will look more like mermaids and less than 80’s Queens… then we are ready to dare it. Are you;